Klient:
case study
The company makes full use of all marketing channels and successfully increases sales
116 %
year-on-year revenue growth while maintaining efficiency
92 %
the number of transactions on the web has almost doubled
50 %
we've halved the rate of immediate site abandonment
their story
FINALLY A FUNCTIONAL SOLUTION FOR DIRTY ROADS AND PLASTER
Newly laid paving on the driveway or a freshly plastered house. They make the property owner happy, they make the neighborhood shine with cleanliness. But the ravages of time are relentless. Dust, dirt or oil from the car begins to appear on the ground, and a green layer of algae or moss gradually covers the walls – especially those near the plants. All joy then disappears and worries about how to cope with the situation set in.
Some time ago, siblings Ivana and Martin were also struggling with this problem. As managing directors of Condecor, a company that distributes various chemical products, they were looking for a solution to help not only themselves, but also a wide range of customers. The requirement was clear: a 100% functional product at a reasonable price, available to every cottage industry or DIYer.
After much searching and testing, they came across products from the British brand SmartSeal. They tested them carefully and, because they were extremely satisfied with the results, they agreed with the manufacturer to distribute them on the Czech market. Almost immediately after its introduction to our market, the SmartSeal brand gained popularity, not only among hobby users, but also among professionals from cleaning companies, builders and others.
Over time, however, the company owners began to realize they needed help with marketing. While they worked with several freelancers and agencies, these collaborations fell far short of expectations. This resulted in campaigns that were poorly set up in some cases, and correctly set up in others, but with no pressure to scale, resulting in significant financial losses. It was clear to the owners of the company that change was needed.
their goal
INCREASE THE EFFECTIVENESS OF ONLINE MARKETING
Condecor representatives at Four Bros came to us based on a recommendation from one of our long-term clients. The main goal was to significantly improve the effectiveness of performance campaigns, the results of which had been very unsatisfactory. Another challenge was to figure out how to align the company’s operations with its approach to online marketing.
Initially, there was some mistrust from the client towards us as a marketing agency, given his past experience. However, we quickly dispelled this. During a few initial meetings, we convinced him that we work in a completely different way than what he was used to, and above all, we know what to do and how to do it.
our solution
NEW SETTINGS FOR PERFORMANCE CAMPAIGNS
We liked the client’s products together with his ideas of what he wanted to achieve. We therefore agreed to work together quite smoothly.
After the necessary preparations, we were able to launch the first campaigns in February 2023.
1
PERFORMANCE CAMPAIGNS BASED ON CAREFUL ANALYSIS
Our cooperation is based on performance campaigns on Google and Sklik. It is through them that we can drive relevant audiences to the client’s website.
Their launch was preceded by the necessary “fire preparation” in the form of an analysis of historical sales development, calculation of the required sales, setting the PNO and other aspects. Thanks to this, we knew exactly what parameters the campaigns would have, when they would be successful and under what circumstances they would need to be adjusted.
The first results came almost immediately. For February, we had planned for a 60% increase in sales in relation to the previous year, which we achieved. In March, we then recorded a year-on-year increase of 123%. In April, sales grew by 116% year-on-year. All this while maintaining the established PNO, i.e. cost to sales ratio.
It is this indicator, although quite basic, that many agencies and freelancers either partially or completely ignore. However, it determines whether the campaign and collaboration as a whole is profitable or, on the contrary, is losing money and needs to be adjusted or stopped altogether.
2
BUSINESS ADVISORY AS A BACKUP FOR CAMPAIGNS
We also help the SmartSeal brand with business consulting. With the increasing success of campaigns, some of the internal aspects of the company’s operations are starting to limit us.
These include warehouse capacity, where some products sell out quickly and customers have to wait for them. Similarly, staffing is also a limiting issue.
We are therefore working together on how to improve the situation and make the company more efficient.
common success
We evaluate the cooperation with SmartSeal positively in all aspects. While the client is happy that he has found a reliable marketing partner in Four Bros, we are happy that he is growing under our hands and can think of things that would have been almost impossible just a few months ago.
Already in the first few months we have brought 50% more visitors to the site, who are spending 20% more time on it compared to the past. In addition, the bounce rate has dropped significantly. This fact shows that the visitors brought in are indeed relevant. The conversion rate has increased by 16% and the number of transactions by a whopping 92%. All this while maintaining the average order value.
We also have many plans for the future. We want to use other marketing channels, especially social networks. We also plan to work together to improve the efficiency of the business, especially forecasting what will sell and how, based on data analysis.
We are already looking forward to the further successes that our joint cruise will bring.
