Four bros blog

In recent years, influencer marketing has become an integral part of companies’ marketing strategies. If you want to utilize influencer marketing as well, we have a few tips for you on how to approach it. You will learn who an influencer is, how to start collaborating with them, and how to evaluate the success of influencer marketing.

If someone had told us before Christmas what was ahead, we probably wouldn’t have believed them. We, in developed countries, live in a time of absolute prosperity, where we can do what we want, when we want, and literally create a life ‘tailored’ to our desires.

Some of the first questions clients ask at the beginning of our collaboration are: ‘How much will online marketing cost?’ or ‘How much will online advertising cost us, or how much should we invest in PPC advertising?’ These questions are completely logical and understandable. However, the answer to them is neither simple nor straightforward.

For the craft brewery MadCat, which aims to break stereotypes in beer brewing, we created an entirely new brand. And it goes without saying that working for a brewery in the Czech Republic is quite a challenge. Take a look for yourself.