Four bros blog

Vít Olšák
30. 8. 2024
6
How does the collaboration for creating a new website work?

Building a new website is a complex process that involves a wide range of specialists from marketers and designers to developers and copywriters from start to finish. That’s why it’s essential to plan the entire project in detail. How does the development of a new website unfold, and what should you watch out for? Let’s take a look at the entire process that awaits us if we embark on developing your new website together.

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Martin Pokorný
22. 6. 2024
4
What Does the Job of a PPC Specialist Involve?

Performance campaigns are an essential part of the marketing funnel. What specific tasks are involved in managing these campaigns, and what skills should a PPC specialist possess? Let’s take a closer look at them.

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Daniela Schafferová
28. 4. 2024
5
TEMU: How to Face One of the Biggest Challenges in Online Retail

The TEMU phenomenon quickly cast a shadow over many businesses. Its rapid rise and aggressive marketing campaigns have left many competitors puzzled, forcing them to search for ways to compete with this new player in the market. Let’s take a closer look at what TEMU is and how we can respond to it.

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Vít Olšák
10. 2. 2024
4
What to Expect When Creating a New Website

Creating a new website is both a time-consuming and financially demanding process. From the initial designs to the final launch, the entire process can easily take several months. Read on to learn what needs to be considered during the creation of a new website, how to prepare for it, and what to watch out for.

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Daniela Schafferová
21. 1. 2024
5
Branded PPC Campaigns: Why Target Your Own Brand?

Have you ever come across the term “branded campaign” but aren’t sure what it means? In this article, we’ll explain the purpose of this type of campaign and the challenges you might encounter with it. We’ll also offer advice on what to do if you’re unsure how to set it up.

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Daniela Schafferová
29. 9. 2023
3
How does Meta collect data for advertising?

Facebook and Instagram are the most popular social networks in the world, but they are not just platforms for sharing photos and communicating with friends. Meta, formerly known as Facebook, is a giant in the field of social media and digital advertising. Its ability to collect and analyze user data allows it not only to improve user experiences but also to target advertising more effectively. In this article, we’ll explore how Meta collects data for advertising and what types of data are used.

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Jitka Křemečková
13. 2. 2023
6
Attracting customers with discounts? Be careful it doesn’t end up costing you more than expected

Since the beginning of this January, a new EU directive has come into effect that governs the rules for displaying discounts and product prices. Read on to find out what sellers must now comply with and the potential consequences if they ignore these new regulations.

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Kristýna Pacáková
18. 1. 2023
4
What does the job of an office manager entail?

Send accounting documents for payroll and restock the fridge. On top of that, keep an eye on contract expirations and, in the meantime, come up with and go buy a gift for a team member who has a birthday that month. This is just one example of what a day in the life of an office manager might look like. Read on to find out what skills are needed for this role and what tasks an office manager must handle. You’ll also learn who is well-suited for this job and who might not be.

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Denisa Šúmská
14. 11. 2022
5
How to Write a Formal Email

Email communication has become part of our daily routine. But how do you write an email that not only avoids landing in the trash or even the spam folder but also gets read by the recipient, prompting the response you need? We’ve compiled some tips and advice for writing effective emails in this article.

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Jessica Ruggirello
6. 10. 2022
6
Marketing Funnel: How to Acquire a Customer

A functioning business cannot thrive without a marketing funnel, also known as a conversion funnel. In this article, we will explain exactly what this term means, what the key components of a marketing funnel are, and why they are important. You’ll also learn how these components are interconnected and why it is crucial to give equal attention to each of them.

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Jan Rypar
29. 9. 2022
5
Introduction to Offline Marketing

That offline marketing is an unnecessary and outdated discipline? Wrong. Read on to discover what it encompasses and how it can still be valuable even in today’s internet age.

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Pavel Novák
25. 8. 2022
4
Microsoft Ads and Its Opportunities

Microsoft Ads is a PPC advertising platform similar to the more well-known Google Ads or Sklik. However, the vast majority of companies either don’t know about it or choose to ignore it, investing their advertising budgets elsewhere. For those who don’t overlook Microsoft Ads, it presents some interesting opportunities.

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Jitka Křemečková
27. 7. 2022
8
11+1 useful tips for writing posts on Facebook and Instagram

Social media, particularly Facebook and Instagram, are among the most frequently used communication channels today. Read on to learn how to write an engaging post that will truly capture your audience’s attention.

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Denisa Šúmská
28. 6. 2022
8
How to do Facebook and Instagram contests

Do you still run “Be a fan, answer a question, like this post and share it” contests on your company profile? Read on to find out why this is wrong and what you could face in the extreme. We’ll also give you advice on how to run a competition that will really benefit your business.

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Vít Olšák
14. 9. 2018
5
Facebook HR

Facebook, as we all know, is a big part of our lives. But it also affects our working lives, and therefore Facebook becomes an integral part of HR.

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Vít Olšák
30. 8. 2018
3
Business communication on Facebook

Facebook, the blue social bubble. On a daily basis,millions of people and businesses use Facebook as their means of communication.Since 2004, more than 2 billion people have registered and use it. Just in Czech Republic you can find almost 5 million people as users. Yeah, I know it sounds incredible, but almost half of Czech Republic has Facebook.

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Vít Olšák
29. 6. 2018
3
Facebook reveals a new level of transparency for pages and Ads

Facebook introduces further changes to increase user awareness about advertisers content. Starting today, you’ll be able to see ads that do not target you, and find out more about Pages.

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Vít Olšák
13. 4. 2017
10
How to create Business Manager and why?

What is the Business Manager, why do we always want it for our clients, and how it works for us? Well, and above all, we’ll show you in this article how you can simply set it up.

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